“As we listen to our people’s feedback, we decide to focus on a few areas to enhance our employee experience. We try to cultivate a culture of real-time recognition in our company, where a simple token of recognition for a job well done can encourage our colleagues to feel appreciated and motivated. Given that the younger workforce are digital natives, we opted for an flexible points and recognition app to consolidate our various people engagement activities into a single platform.”
Human Capital Leader, Big 4 Professional Services Firm
A prominent professional services firm
The Company is one of the “Big Four” professional services firm that provides audit assurance, tax, and consulting services. The Malaysia office employs over 2,500 employees.
How this Big 4 Professional Services firm increased employee motivation and engagement with SelfDrvn
The challenge – retention of valuable workers
The company was facing tough competition for millennial workers; a demographic that is tech-dependent and craves reward and recognition. Users of the existing employee recognition program were frustrated with the administrative burdens and lack of real-time recognition, resulting in unmanaged burnouts and subsequently leaving the organization.
The objective – enhance employee engagement and retention through the use of real-time recognition
The company wanted to improve user experience by providing point driven real-time recognition directly from managers to employees that are transparent with rewards and recognition feature for the redemption of points earned and awarding badges for the positive behaviour. The key driver for the success of the objective needed to be a reduction in administrative burdens and ease of use for employees and managers.
The solution – real-time rewards for high performing employees
Enter SelfDrvn – a one-stop solution to engaging employees as well as their managers. SelfDrvn is a user-friendly, comprehensive employee engagement digital solution. It provides a consumerized user experience using mobile technology, gamification, and data analysis to transform the employee experience.
With the launch of the flexible points and recognition app powered by SelfDrvn, the company focused on three key features of the that enabled the company to achieve its objective of managers recognizing employees anywhere, anytime and track the results:
- Badges Allocation for positive behaviours
- Report: Allocated Reward Transaction
- Rewards Transaction Report
With the features above, employees are able to keep track of points rewarded by their managers by points and badges as a result of recognition of tasks done and for performing actions like peer support, collaboration, and subsequently convert the points to vouchers that are of use to the users – all powered by a single mobile application.
To the managers, they are now able to promptly instill positive morale to the team by quickly distribute points electronically to employees who can then receive their recognition immediately.
Rewarding High Performing Talents with their gifts of choice
Based on the employee’s performance, high performing employees are rewarded with points which they can accumulate the points and use them to redeem rewards that are meaningful to them, something that they choose and truly want.
Rewards that are redeemable through flexible points and recognition app powered by SelfDrvn includes gift cards from 200+ merchants including Lazada, Zalora, Adidas, Grab, SASA, FashionValet, and more.
Achieving a high 80% adoption rate
After implementation of the flexible points and recognition powered by SelfDrvn, the use by the company’s managers began to rise immediately and significantly to an adoption rate of 80%. Within the first 6 months, over 2,000 employees received recognition and this garnered positive reviews from the users that also include the impact of more regular, quantifiable recognition by their managers. Based on a gamification model, SelfDrvn fosters participation, healthy competition and meaningful dialogue with managers, teams and co-workers.
The case for success
With constant competition for market share as well as talent, companies must invest wisely and with sufficient data to support business decisions. Historically, businesses haven’t always viewed employee engagement as a prime driver of the bottom line.
The company’s results are strong indicators that a clear, timely and transparent recognition given by managers are key to employee engagement to celebrate their efforts and timely feedback of their performance in their job activities – made easier when powered by an ease-of-use employee engagement solution can dramatically increase participation and buy-in from employees and managers.
Want to use real-time rewards and recognition for your employees too? Request for a demo on how it works here!
SelfDrvn recently held its PlaySk00L Gamification Series 2: Employee Experiences Geared for Success at SelfDrvn HQ on the 25th of July, 2018. Our participants had an engaging afternoon of learning about concepts like gamification design thinking, how to implement gamification within organisational duties, and the future of gamification in the ASEAN region.
Our Customer Success Director, Melvin Chan delivering the opening notes.
JC Ng, from our event partner Impact Volution, introducing the participants to how gamification can be implemented at work.
Our speakers line-up delivered some golden nuggets of information on gamification and its effect on organisations. Here’s a quick summary of some insights we learnt from the PlaySk00L Series 2 session!
Gamification is not all about games
You may be asking – but gamification has the word “game” in it! Well, you’re half right. As mentioned by our speaker Melvin Chan, the Customer Success Director of SelfDrvn, gamification does not necessarily need to involve complex game mechanics, such as those in modern computer games today. Gamification can be implemented on a very basic level via a rewards mechanic or leaderboard, to improve certain work (e.g. sales quotas, or resolving software bugs) or mundane office chores (e.g. refilling paper for the copier) to make them more engaging and incentivise people to continue taking positive actions.
JC engaging participants in the gamified team-building activities.
Participants used the SelfDrvn application to compete in the activities for the day.
2. A tool for enhancing the employee journey
Game thinking can be used as a guideline that serves the employee in an organisation. As with most computer games, the player is put in the boots of a Hero, who has autonomy, mastery over their roles, and are devoted to a purpose. Take Lara Croft from Tomb Raider as an example. As the main character, she has autonomy over which paths she takes, and how she takes them in the game-world, mastery over her role as a wall-climbing, puzzle-solving, trap-evading adventurer, and is devoted to the purpose of finding her long-lost father. Applied at work, this concept can evoke high-level engagement for an employee, when they are in control of the work they produce.
Our CEO, Mun Choong introducing Game Design Thinking and its application in the workplace.
3. The ASEAN market is growing
The ASEAN countries in particular have shown a strong inclination and receptiveness towards gamification in recent years. This is attributed in part by the high penetration rate of smartphones and social media in the region. The hype of gamification in the US market has somewhat fizzled out, but is just starting to spark in the ASEAN region, according to Mun Choong. This Accenture report supports the notion of gamification becoming more intertwined within workplace activities by suggesting employers to reach out to the intrinsic motivation of employees in the region, chiefly the need to belong within a community, and the chasing of status in, and outside of work. Performance management, ranking systems, and attractive incentives will not only aid in retention of current employees, but also the on-boarding of new roles.
4. Game thinking aligns personalities and career paths
In the session with Mun Choong, participants had the chance to dive deeper into their personality archetypes and personal characteristics, during the Game Design Thinking Sprint. Based on the 4 archetypes and motivations of Doers (social), Teambuilders (freedom), Visionaries (order), and Trailblazers (individual), we were all invited to explore from 12 cards in total, our personalities. As it seems, some people have different personalities at work, compared to being at home. This presented us with some food for thought: can we be truly happy if we maintain two separate personalities, depending on our environment? These personality tests can also prove useful to determine an individual’s cultural fit in an organisation, or their roles in specific departments with different requirements.
Participants identifying their personalities: are they Doers, Trailblazers, Visionaries, or Teambuilders?
SelfDrvn’s PlaySk00L Series brings together industry experts and the public to dive into current matters and topics relevant to the HR and Gamification scene. Like our Facebook page to be updated on any future events!
Start with a profound desire to understand how and why your people work.
Look employee engagement up online and you shouldn’t be surprised to see a fair few articles about making the workplace more human again. More human? With the exception of certain extreme situations, the average workplace consists primarily of humans and, in fact, is largely driven by humans. So why the need to become more human?
The reality is that while many organisations strive to incorporate best practices for a whole host of workplace-driven issues, there is often a gap (sometimes wide, sometimes not) in terms of what and how they achieve this.
Take employee surveys, for example. Speak to employers and they tell you how difficult it is to get people to complete these surveys. Speak to employees and they tell you how much they distrust it and feel it’s a waste of time.
Surveys can be tedious at times, and not contribute meaningfully in the short-term (or long-term for that matter).
Often, these surveys are akin to a theoretical exercise, cumbersome and time-consuming to run. The typical perception is that nothing will change in any significant way. As employers, we need many ways to get our finger on the pulse but once we do, what do we do with such information?
Making Use of Feedback
Some years back, Aon published their Future of Engagement Survey which indicated at least two alarming issues. First, much of the employee feedback was used to look back on rather than for predictive analyses. Second, the line manager’s role in using the employee data was often not emphasised – it was the HR business partner who was the primary user of this people data.
Don’t you agree that these two things need to shift? First, this relevant and timely data should be used in a proactive and forward-looking manner so that rather than simply examining past behaviours and action, you can take steps to address issues as they surface. Second, far more people need to be actively involved not just in the collection of employee data but the dissemination of the same. The same survey also indicated how technology was not often adopted in how employee feedback was communicated – a mere 6% used electronic means such as blog posts, chat rooms and webinars to share information.
The Challenge at Hand
This issue presents a challenge in many ways, yet simultaneously, an opportunity too. With organisations now ever more dispersed, more mobile and grappling with an ever increasing data overflow, it begs the question how we can leverage technology to ease our lives, simplify processes, automate simple tasks and ultimately, improve employee engagement across as many levels as possible.
This is why tech platforms like SelfDrvn which incorporate gamification and real-time feedback are so successful – they put the employee in the driver’s seat. They involve the employee in identifying what works and what does not as well as source new ideas about potential remedial action. Most organisations have top management defining remedial action but with platforms like these, increased employee involvement means a greater degree of ownership and therefore, greater responsibility on them, for making the workplace great again. It shifts the “I-centric” viewpoint from that of the employer to that of the employee. And that’s not a bad thing.