How to Handle ‘App Fatigue’ and Simplify the HR Technology Experience for Your Employees

Regardless of where you are in your digital transformation journey, you will probably have reached a stage most companies are at of having too much technology, and not enough time.

You know you are there when you have invested in one, or more, enterprise solutions and your employees are either finding it hard to remember where to find them, or don’t like using any of them enough to care.

COVID-19 and the rise of remote work has arguably made this situation worse by demanding a new breed of collaboration, communication, feedback, and learning tools, as well as a huge new demand for attestation, mobile wellbeing, check-in, and other health-related apps for employees.

Companies may employ multiple platforms to deploy these types of tools, leading to ‘App Fatigue’ from too many apps to use.

HR and IT inboxes will be inundated with mind-numbing repetitions of the same,

‘How do I…?”, “Where do I find…?”, “Can you please help me …?” type queries that, despite the availability of an uber-comprehensive FAQ Sheet, drains energy that could have been put towards more value-adding initiatives.

That’s if they even gain any traction at all, versus the worst-case scenario of becoming a dreaded “IT/HR white elephant’, joining what already may be a growing graveyard of such elephants, where ROI comes to die.

So how to solve the growing disconnect between:

  • objectives that drove the significant investment in the IT infrastructure in the first place
  • overwhelmed IT/HR departments that have to implement the solution, and
  • overloaded employees that have to solve problems with ‘the solution’, but either can’t /don’t /won’t

Regardless of which enterprise solution you have, what many companies are now finding out is a need to additionally invest in “experience systems” that sit in front of “transaction systems.”

According to global industry analyst Josh Bersin, during his opening keynote at this year’s HR Technology Conference in Las Vegas, “We’re not building software for HR anymore—we’re building it for employees. If employees don’t find it useful, if it doesn’t fit into ‘the flow of work,’ then it’s not going to be used.”

Enter ‘Employee Experience (EX) Tech platforms – technology driven next generation ‘employee portals’ that integrate all the various IT and HR applications needed to serve the transactions along the employee journey,  hiding from the user the complexity behind the scenes.

If the company switches out any of the systems for learning, or payroll or leave management for example, the employee need never know (hence, need never complain).

EX Tech is about to become big business and decision makers will soon be inundated with obtuse options and confusing choices in this space. Based on a recent user conference that Bersin attended in which 14,000+ companies were all searching for tools to integrate their entire end-to-end Employee (service) Experience, he pre-anticipated the flood of EX players that will inevitably saturate the market.

So what should decision makers be looking for when comparing between Employee Experience (EX) solutions?

If you are in Asia, you might leverage on the research of global advisory firm Gartner as part of your due diligence.

In the Gartner Hype Cycle report for Human Capital Management Technology, SelfDrvn, a leading provider of Employee Experience solutions, has been listed as a Sample Vendor for Employee Experience Tech for 3 years running (2018-2020). It is the only vendor headquartered in Asia.*

As a SaaS Talent Experience platform, SelfDrvn uses AI, analytics and personalized nudges powered by Microsoft Teams, to simplify the interactions that make up important touchpoints in the workplace experience, such as employee onboarding, learning, collaboration, giving and receiving feedback, recognition and rewards.

SelfDrvn helps clients prevent/overcome ‘App Fatigue’ and achieve high adoption rate by applying gamification, positive psychology and behavioral science in our product design.

A case in point would be clients like software development firm Nettium, who launched a new Learning Management Software (LMS) software for their workforce just before the world was hit by pandemic and lockdown.

By integrating their LMS with SelfDrvn’s EX solution that addresses multiple engagement drivers such as feedback, recognition, goal tracking, rewards and recognition, Nettium achieved 82% of adoption of their new LMS within 20 days of launch. This was done without implementing any learning KPIs.

According to Thilip Endira, L&D Manager at Nettium, “What we like about SelfDrvn and their team of experts is that they will coach and guide you how to learn quickly and apply at the same time. We would very much recommend them to anyone who is looking to make changes to your workforce by not forcing through a KPI but rather formulating a strategic employee experience framework.”

SelfDrvn asked other clients what the demonstrated business outcomes of a great Employee Experience are for them, and this is what they advised:

  • Between 100-400% increase in monthly sales revenue
  • 5.5 fewer sick days per employee annually
  • 80% of employees completed self-directed micro learning
  • 250% improvement in employee productivity over 3 years

These high performance outcomes align with author Jacob Morgan’s research in a study of 250 companies that companies that invest in EX outperform those that don’t, being up to 4 times more profitable (‘The Employee Experience Advantage’, Wiley 2017)

If these are the kind of business outcomes that you need from your technology platforms so far, contact SelfDrvn for a minimal investment, highly customizable ‘gateway’ to back end systems that can be designed to make all sorts of employee-facing experiences better – giving you the technology ROI that generates quantifiable results in employee productivity, customer satisfaction, reduced employee turnover, and ultimately revenue generation for your business.

*Source: Gartner, Hype Cycle for Human Capital Management Technology, 2020, Helen Poitevin, 27 July 2020

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

SelfDrvn integrates gamification and technology with employee experience, making remote work more engaging and productive

SelfDrvn remote work solution now integrated with Microsoft Teams

With organizations transitioning towards remote or hybrid work arrangements, new employee experience technologies (EXTech) are fast transforming workplaces, bringing together employee experience and technology to enhance productivity and organizational culture. In line with this evolution, SelfDrvn recently announced the integration of Microsoft Teams into its employee engagement platform, as part of the company’s continuing innovation to make remote work more productive, rewarding and engaging with technology.


SelfDrvn is an interactive Service-as-a-Solution platform that uses gamification, social collaboration and data-driven positive psychology to enhance engagement within a company. The platform provides users with data-driven and actionable insights to encourage talent recognition, rewards positive behavior and achievement with appreciation badges, rewards points, and various levels.


With the integration of Microsoft Teams into the platform, users will be able to use SelfDrvn as the main hub for employees. In addition to SelfDrvn’s innovative features, users can now leverage Microsoft Teams’ productivity and engagement tools such as video conferencing, audio calls, file sharing and collaboration. These are crucial solutions particularly as organizations adapt to new ways to build trust with its workforce while keeping employees engaged in the face of social isolation.

SelfDrvn which is integrated with Microsoft Teams uses gamification, social collaboration, and data-driven positive psychology to drive employee productivity and engagement.


“In today’s uncertain business climate, we understand that forward-thinking companies need innovative ways of working to thrive in the new normal,” said Lam Mun Choong, Founder & CEO of SelfDrvn Enterprise. “To help companies go beyond enabling remote work with tools and technology, SelfDrvn, together with Microsoft, aims to empower collaboration with positive reinforcement and self-accountability.”


“According to the Work Trend Index by Microsoft, the total video calls in Teams grew by over 1,000 percent in March 2020, demonstrating how quickly employees are adapting to new tools to connect, collaborate and be productive. Partners such as SelfDrvn are leveraging Microsoft Teams to create new opportunities and lead digital transformation in their industries and customers,” said Pratima Amonkar, Senior Director and Area Lead Cloud Solution Partners, Microsoft Asia Pacific.


SelfDrvn was founded in 2015 and has since been gaining market traction with regional enterprise clients in professional services, telco, financial services and the retail industry across Malaysia and Southeast Asia. In the Gartner Hype Cycle for Human Capital Management Technology, 2020, SelfDrvn was recognized as a leader within the Employee Experience Technologies category, for its track record in improving employee productivity, customer satisfaction and revenue generation, as well as reducing employee turnover.


The latest update which features a Microsoft Teams integration is a strategic move based on the exponential adoption of Microsoft Teams as a preferred communication and collaboration hub.  To help our users navigate the enhanced integrated interface, SelfDrvn platform is also equipped with a digital assistant to help our users with their onboarding process,” added Lam.


“After deploying SelfDrvn across our organization, we saw a 250 percent increase in employee productivity and an 800% increase in goal achievement. The science behind what SelfDrvn does is impressive. And they are showing the results to prove it,” said Patrick Lim, Director, Nettium, a global online gaming, e-commerce and talent management solution provider based in Malaysia.


“What really excited us about SelfDrvn was the gamification aspect of the platform which is important in keeping our workforce motivated, engaged and competitive between teams when work is so repetitive, which is a large part of keeping our workforce productive,” said Ba U Shan-Ting, Group CEO of Domino’s Pizza Malaysia, Singapore and Cambodia.


With SelfDrvn’s Co-Sell Ready status and full suite of products integrated with Microsoft Teams, the company aims to make remote work more social, engaging, rewarding and productive. With highly customized partnership strategies underway, SelfDrvn is ready to leverage Microsoft’s partner channel and world-class products to increase reach, security, collaboration, and innovation capabilities.


About SelfDrvn

Founded in 2015, SelfDrvn is a Software-as-a-Service (SaaS) platform that helps employers improve engagement with their employees and customers through effective communications, gamification and behavioral analytics. Their mission is to enable a world where employee wellbeing is synonymous to company success, and their growth is a testament that this is possible with the right balance between psychology and process.

For media contact, kindly reach out to:
Michelle Ann Iking

Lam Mun Choong, on the Future of SelfDrvn as Featured on Microsoft Inspire Interview with Matthew Hardman, CTO of Microsoft APAC

In an interview featured on Microsoft Inspire, our CEO, Lam Mun Choong, talks about how he founded SelfDrvn in 2015 with a personal mission to create a culture at work where employees are SELF-driven, not BOSS-driven.

By learning from self-determination theory that Autonomy is a major source of motivation for employees, in practical terms, our digital talent engagement platform facilitates this by helping:

  1. EMPLOYERS create an elevated level of motivation for employees
  2. EMPLOYEES figure out how to be self-accountable for how they manage their working habits, level up their own skills, and ultimately manage their own careers.

Both the above become even more relevant today, with:

  • remote working becoming the norm that many companies still struggle to execute effectively
  • the acceleration of the gig economy meaning more people are becoming their own bosses

While we continue to be available as a standalone Software-as-a-Service platform, by integrating our solution with Microsoft Teams – arguably the new ‘virtual office’ for many global teams, employees can now have a seamless experience in:

  • staying organized with team tasks and goals
  • collaborating with teammates
  • providing timely feedback on work and performance
  • tangibly rewarding employees for good performance

Essentially, the SelfDrvn x Microsoft Teams integration makes management of employee productivity, recognition, and ultimately, wellbeing– all happen in the #flowofwork within Microsoft Teams itself.

In the not so distant future, with the combination of data we get from Microsoft Teams, and the structured data we can capture out of SelfDrvn, we will be able to automate the growth of talent based on behavioural and performance data to:

  • capture a more complete picture of how individuals collaborate with their teams
  • offer employees an intelligent career coach that can recommend them new skills to acquire
  • recommend mentors to learn from within the organization
The future is bright, and we look forward to the ongoing collaboration with Microsoft to give companies the culture of work they deserve.

SelfDrvn wins prestigious industry awards ahead of 5th year anniversary

SelfDrvn awarded by HR Vendors of the Year 2019

SelfDrvn Enterprise – The Best HR Tech Start-Up (Silver), Singapore


Singapore Best HR Tech Startup Company 2019 (Silver)

Singapore Best Employee Engagement Platform 2019 (Bronze)

Malaysia Best Employee Engagement Platform 2019 (Bronze)

SelfDrvn, a Gartner nominated vendor for Employee Experience Tech and Human Capital Management, has recently been recognized with awards in the categories of Best HR Tech Startup and Best Employee Engagement Platform at Singapore and Malaysia’s HR Vendors of the Year Awards 2019.

SelfDrvn helps businesses deliver actionable insights and tangible improvement in on-the-job-performance, employee engagement and learning (in as little as 6 months), by harnessing a unique combination of real-time feedback, social learning, rewards, big data analytics and gamification to overcome conventional HR’s challenges to learning, engagement and performance management.

Since its establishment in 2015, SelfDrvn’s impact in creating a winning workplace that helps companies win in the marketplace, has been tangibly demonstrated in a Malaysian telco by 820 frontliners on the SelfDrvn platform who achieved double the sales of frontliners not on the platform.

Other commercial benefits delivered by the SelfDrvn platform include improved employee productivity and increased software quality in a software company by 250% over 3 years.

Such tangible outcomes have led to SelfDrvn successfully winning a multi-year subscription agreement with one of the largest global audit and accounting professional services companies, expanding our user base to almost 4000 of its employees in 2 countries in South East Asia.

In addition, SelfDrvn has also completed a successful pilot for one of the largest regional banks and is in the process of launching the system to over 30,000 bank-wide employees in 2020.

SelfDrvn works closely with 24 global business partners in the areas of HR Consulting and Digital Transformation across Singapore, Malaysia, India, Philippines, Mongolia, Europe and Australasia, enabling them to improve their consultant offerings with a mobile, digital people analytics platform.

“It is a huge privilege for a young startup like SelfDrvn Enterprise to win awards for Singapore’s Best HR Tech Startup (Silver) and Best Employee Engagement Platform (Bronze) in both Singapore and Malaysia,” said Lam Mun Choong, Founder and CEO of SelfDrvn Enterprise. “Many thanks to our customers for your support and trust in us, the judging panel, and last but not least our passionate, innovative and never say die team in Singapore, Malaysia and India. That said, beyond the awards, it is the on-ground impact to employees that ultimately translate to business success for enterprises that I am most proud of and keeps us pushing forward,” he added.

These wins complement ongoing accolades for digital innovation that SelfDrvn has received from IBM Watson Asia Pacific, the Create @ Alibaba Startup Contest and Plug & Play Singapore.

To view the photos from the event visit our photo gallery here.


SelfDrvn Best Best HR Tech Start-Up

SelfDrvn Enterprise – The Best Employee Engagement Platform (Bronze), Singapore and Malaysia

SelfDrvn has been selected to be part of Plug and Play Fintech’s Singapore Selection Week

Selfdrvn & Plug and Play

Selfdrvn Business Development Director, Fong Kam Ling and  General Manager, Francis Goh were at Plug and Play Fintech Selection


SelfDrvn has been selected to be part of Plug and Play Fintech’s Singapore Final Selection Week that took place from 26-28 August. Francis, the general manager of SelfDrvn pitched a 5-mins and 1-minute Q&A and eventually, SelfDrvn won in the selection process.

SelfDrvn participated in events and meetings within conjunction with Plug and Play Fintech Selection Week and the major highlight on 26 August. We stayed throughout the week as we were one of the 10-12 start-ups selected for the final program.

What is Selection Week?

Fintech Plug and Play Tech Centre and their corporate partners in APAC, along with the Plug and Play Ventures team, underwent an extensive round of shortlisting, in line with exploring potential business opportunities, partnerships, and investment opportunities with SelfDrvn. The Selection Week include Selection Day (26 August) in which SelfDrvn pitched to our corporate partners. The Fintech Plug and Play Tech Centre sent C-Suite and senior executives which have decision-making capabilities in terms of working with start-ups and executing pilot projects. A 1:1 deep dive and deal flow sessions with SelfDrvn and corporates in exploring business opportunities are also other efforts that were initiative.

This event connects the best start-ups from around the world to APAC’s largest financial and insurance institutions and several more major financial institutions.


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