What is Enterprise Social Network?
Enterprise Social Network (ESN) or Internal Social Media (ISM) is a social software used in “Enterprise” contexts. It is often a modification or enhancement of corporate intranets used by companies to organize communication and facilitate collaboration among employees.
Should Internal Social Media be Your Main Communication Platform?
According to ComScore Media Metrix Research, from December 2015 to December 2016, Email Usage has shrunk from 4% to 3% while Social Media Use is growing from 19% to 20%. Unlike email, a largely text-based electronics communication channel invented in 1960’s, Social Media is designed to building communities and social relationships.
Facebook, the most popular consumer social network, has grown tremendously with 2.07 billion monthly active users as of December 2017. Consumers are largely familiar with how social media works, meaning there is little or no user training required to achieve adoption. So, is there really anything stopping companies from growing and adopting internal social media? We don’t see any reason why not.
Benefits of an internal social network in a company?
- Consumer-oriented technology that engages employees.
- Elevate employee experience.
- Strengthen employee confidence, commitment and engagement.
Due to these benefits, Internal Social Media (ISM) is becoming more prevalent in the workplace.
Need proof? Check out these statistics below.
(Source: APCOForum)
How Can SelfDrvn Help You Engage Your Employees?
At SelfDrvn Enterprise, our mission is to help organizations create an engaging employee experience to drive positive business outcomes with our technology. We transform the modern workplace to be more human with intuitive technology that enables agility, open communication and fun!
Studies conducted by Gallup show that employees who have a best friend at work are six times more engaged than employees who don’t. The SelfDrvn platform includes a social news feed that allows employees to:
- Engage socially.
- Collaborate
- Keep informed.
You also get a social analytics dashboard, with data-driven, actionable insights to measure trends, pin-point engagement problem areas, and tailor your strategy to improve participation in employee engagement initiatives. SelfDrvn calculates the cost of employee engagement which can help you measure and improve your return-on-investment (ROI).
