Day by day fresh graduates are forming an enormous number in the entire workforce. With organizations are in the midst of catering to the needs of the fresh graduates across the globe there seem to be a strong demand for internships and graduate development programs as well as a concrete framework in hiring the best graduates. The next in line challenge that appears is the retention of these graduates and ensure they are happy and engaged with the organization culture, work and environment. Certain organizations managed to champion this whereas the remaining may struggle badly or at average level or eventually they may find a best solution to overcome the situation.
‘More than 13,800 students and fresh graduates from local universities participated in the annual Singapore Graduate Barometer survey, which ran from April 2018 to February 2019. According to the survey, the top five key factors that influence students’ selection of employers are (as quoted in an article released in Tech in Asia by Cheryl Tan on fresh graduates working preferences, July 2019)’. The results is based on annual national graduate careers survey by GTI Media Singapore.
SelfDrvn Key Offering in line with the 5 Key Factors
Positive employer leadership: Knowing that they would be working under effective, principled leaders
SelfDrvn services and offerings empower organizations to achieve most of the above mentioned key factors. Firstly, taking into account the empowerment of leadership traits and organization embracing digitization and combining engagement, learning and technology, we have successfully implemented the gamification concept. It strongly supports leaders to be role models and capitalize on opportunity growth in five key areas namely, gamify leadership task, recognize employee’s positive behavior changes in the rewards system, simplifies feedback for both leaders and employees, empower coaching with employees’ Artificial Intelligence Word Cloud to create a transparent goal setting for performance management purpose.
SelfDrvn empowers leaders with gamification and becoming role model with the features introduced by us. The gamification tool also increases the motivation level of employees and engagement level as they absorb and able to view the real life work scenarios. On top of that, data extracted from the gamification exercise can be a great source for leaders in identifying employee gaps and managing them effectively.
Personal development opportunities: Being able to grow their personal skill sets beyond the realm of work (e.g., soft skills, personal interests, etc.)
Next is the personal development opportunities in which mobile learning, also known as m-learning upkeeps the learning with the needs and gives fresh graduates the flexibility to learn at their pace and ensure learning becomes more interactive and engaging. SelfDrvn has designed the development program in m-learning platform in a way that most of the tasks and communication efforts with their colleagues can be done electronically, at their own speed and preferences. All these aims to capitalize on digital learning heading towards better engagement and learning management.
Another development of learning option that we have introduced to our client is aligned with the need with current generations, a bite size learning such as Podcast and Vodcast, quizzes, case studies and tool to provide feedback and blended learning. Fresh graduates will then clearly understand learning is in their hands and just a click away. SelfDrvn solutions connect the power of an engaging learning platform with anytime and anywhere access. No more classroom based training only for 8 hours, but we have injected a blended learning approach, they can learn on the go with mobile application during the break and free time and engage closely with their colleagues.
Being appreciated at work: Having visible recognition for work done and knowing that their efforts have an impact
Lack of engagement exceedingly backs up a high employee turnover especially among newer generations, Empowerment and inspiring are two important words for them and failure to have this leads to low engagement levels gearing towards unable to foster talent and unleash their true potential. Gamification is one of our solution for this in which employees tend to love the content and wants to come back for more as they seek to top the Leaderboard with points and several badges that creates strong competition.
From the recognition point of you, we drive motivation with rewards and feedback in promoting job well done, positive behavior changes through timely recognition, acknowledge High Performers with Real-World Rewards, publicize Achievements (Employee of the Month) to create multiplier effect. On top of that, Leaderboard enables achievement, transparency and healthy competition among as well as provide incentives to employees with real-world rewards. As for the non-rewards recognition and feedback as highly preferred by many, the platform exhibits the association between employers and employees by enabling powerful feedback features.
Friendly colleagues: Working in a positive, collaborative environment that’s free from workplace politics
Our content creator option provides knowledge sharing platform in getting the best from all generations and subject matter experts (SMEs). The platform allows employees to contribute contents in spreading knowledge within the organization and information dissemination to all. Another option of allowing employees to collaborate and share knowledge with the rest as well as reflects the participation rate of each employees. This can be a perfect for fresh graduates as they enjoy sharing news and contents besides other social media platform such as Facebook and heading towards higher happiness and collaborative environment within the workplace.
SelfDrvn broadcasted a single platform for two-way communication channel, built effective communication that energizes motivation and performance with easy information sharing. Employees are now able to connect directly with any units, teams and departments for inquiries and it notifies employees with real-time functions Employee has easy access to all applications and latest company product updates and promotion can be shared or announced in a single platform. The platform provides opportunity for employees to voice their opinions such as ideas related to customer relationship management, new product offerings, employee engagement efforts and etc.
In a nutshell, SelfDrvn has conducted several researches on the needs and working style of fresh graduates and actively injected these features in our offerings aiming to better support our clients in managing learning, engagement, rewards and recognition as well as the top 5 key concerns highlighted above.